- Areas of Expertise
My specialties include public speaking and training, web design, online marketing, social media, web hosting, SEO, SEM, WordPress and online strategy. I’ve spoken to thousands across North America on online marketing topics as part of my Buzz Builders series. Specialties: WordPress, HubSpot, Email Marketing, Social Media, Facebook, LinkedIn, Twitter, Google+, YouTube, blogging, marketing, training, speaking, SEO, SEM, AP style, digital marketing, and generating results for my clients.
Generate Buzz Without Getting Stung in the world of digital marketing. I own BizzyWeb, a business that creates digital marketing strategies and serves as “outsourced marketers” for businesses entering their growth phase. We create and host WordPress websites, integrate social media into our clients’ websites with a single click, and via our Buzz Builders programs offer online advertising and content, SEO, email marketing and social media marketing services.
I was the 2016 “Entrepreneur of the Year” for the Twin West Chamber of Commerce. and a past chair of the International Association of Business Communicators (IABC) Gold Quill Program. Locally, I’m also a past-president of IABC Minnesota, an organization of 400 talented communicators and IABC’s 2011 International Chapter of the Year (the year I led the org).
- City, State
- Years Presenting
- Programs & Presentations
2017 BizzyWeb Speaking Topics
Drive New Business with Social Media
You know you should be on social media for your business or non-profit. You know it can help you drive more new and repeat business for your organization. But, do you know why? Do you know which social media platform will have the biggest bang for your buck? And when you start your profile, do you know what to say and how to grow your following? This session will answer all of those questions and more!
2. Grow Your Business with Email and Social Media
Many small businesses and organizations find themselves seeking the right strategies, tools and tactics to make their marketing efforts as effective as possible. But between Facebook and Twitter, email and mobile, deals, and whatever new social network is rolling out that month—there’s a lot to keep up with. And there are only so many hours in each day. The number of possibilities can feel overwhelming. This session will help make sense of the noise.
3. Back to Business: 30 Ways to Grow Your List
Join us for “30 Ways to Grow Your List” workshop – you’ll leave with ideas and strategies to capture new contact, grow your list and take action to help move your business forward. Having an interested and qualified list of contacts that you can stay top of mind with is vital to every business. Continuing to grow that list is just as important. In this workshop we will show you 30 easy ways to grow your contact list today!
4. Getting Started with Email Marketing
We will present this live, guided demonstration on the tools and features inside Constant Contact’s email marketing system. In this time-efficient, highly practical 2-hour session, you will learn the basics so you can get going with your own email marketing, including:
The Power of the Inbox
From revealing why regular email doesn’t work, to insider tips and techniques like automated list building tools and the design elements that work (and those that don’t!), this seminar will give you the keys to the most effective marketing you can do: email marketing. Join us!
6. Standout Subject Lines: Get Open, Get Read, Get Results
Ignored – or Engaging? How are your subject lines working – or NOT working – to capture the attention and interest of your audience? This fast-paced seminar will take a deeper dive into the mechanics of truly effective subject lines.
7. Harness the Power of Mobile
Mobile internet usage is growing fast – more people are starting to receive and read your email and social media messages with their smartphones. And more businesses are starting to use mobile to create marketing communications and make it easy for their customers to buy from them. Join us for this seminar to make mobile a part of your business.
8. Automate Your Marketing!
Do you send the same information over and over? Do you ever forget to follow up with new subscribers, customer anniversaries and birthdays? Autoresponder campaigns do what YOU wish you had the time to do! Use them to follow up, inform, entertain and provide incentives for action and engagement – they work automatically while you focus on your business.
Events & Online Registration
When you run an event you want to make sure that you leave ample time for the promotional activities that will drive your registrations, and you want to create and provide an optimal online registration experience. If you have run events or are considering running events, and you’d like to build on your knowledge of these two important elements of running a successful event, this session is for you.
Measuring Your Marketing
Metrics can be like magic. Have you wondered: how can the reports and analytics of digital marketing give you the insight and key info you need to succeed? This seminar will take you step-by-step through the amazing data generated by all the key online marketing tools – and give you tips on how to use it.
11. Look Great in the Inbox: The 7 Don’ts of Email Design
First impressions matter – how are YOU doing with your emails? This seminar will help you avoid common mistakes and maximize your emails for powerful impact! Join us for this fast, info-packed seminar packed with tips, techniques and tools to help you navigate the dos and the don’ts for your own email marketing!
12. What to Say, and How to Say It
Heard of “location, location, location”? For online marketing, it’s “Content, Content, Content!” What you say, and the way you say it (tone, date & time, frequency) is how you will attract, engage and be shareworthy to your audiences.
Landing More Sales with Online Marketing
Do you want more qualified leads in your sales funnel? Do you want to convert more people from leads to sales? In this presentation, we will show you the power of online marketing, and what you can easily do to increase your sales funnel activity. We’ll also show you how you can easily and effectively manage these marketing programs so they don’t take too much of your time.
14. Customer Retention Best Practices
Once you get a sale from a customer, how do you keep them coming back? Sometimes, even if you offer the best customer service, it’s hard to keep top of mind with your customers. In this presentation we will show you some of the best practices to keep top of mind with your customers cost-effectively, and how to keep them coming back for more.
Website Do’s and Don’ts
If you Google “What should I do on my website” you will come up with 1.42 billion search results. Everyone has an opinion. In this presentation, we will show you what is most important to have on your website, and then turn this upside down and share what NOT to do on your website. There are some very basic tenets of the industry that may people shouldn’t do, but many do anyway because they don’t know not to.
16. Digital Marketing Trends for Small Businesses
We are surrounded by technology, and that technology has changed the ways that businesses and consumers interact. The changes permeate all aspects of business: running operations, designing and building products, overseeing human resources and education, tracking performance and making projections and strategies. More than those, however, marketing is one f the areas most impacted by the rise of technology in recent years. Taking advantage of that technology and the avenues it creates for engagement between brands and consumers is at the heart of digital marketing.
Join us as we look forward at just a few of the trends in digital marketing that we believe small businesses should be paying attention to in the year to come. We’ll explore what the trends are and some simple ideas for jumping on and taking advantage of them.
The trends we’ll discuss will be:
· Digital marketing – it can no longer be ignored
· Content marketing – it’s more important than ever
· Targeting + Segmentation = Personalization
· Mobile (experience and advertising)
/* Style Definitions */
mso-padding-alt:0in 5.4pt 0in 5.4pt;
· Beyond big data – make decisions