We all know the power of video and it’s no secret that in 3 years, 75% of content on mobile phones (and Facebook) will probably be mostly video.
It took some time to get on bandwagon and I’m not sure if I was just being my perfectionist self or wondering how it was going to happen. But, it did. At the end of last year, I wrote down my goals and in less than two weeks, my YouTube channel was born.
With expert help and strategy, we got to #1 in Google for small business marketing expert, at least for a short while. If that can happen for me, it can happen for you.
So, what’s important for small businesses to know this year about video?
- You don’t have to have a big budget to grow your brand, create awareness and set yourself apart as a leader or expert in your industry. While many businesses are just blogging, video content often makes a bigger impression – especially when you’re producing and uploading on a consistent basis.
- Since Google owns YouTube, you have a greater chance of being ranked higher on that search engine. Viewers also typically think: top position = more qualified. Fact is, you can get there by earned status or paid. My favorite is promoting without a PR budget.
- Now, you can’t put out video that stinks or that’s not geared for your target audience. Research is a must and your content has to be valuable. Also remember, you don’t have to produce an epic video — it can be simple. An intro video about who you are, testimonials, behind the scenes. See where I’m going?
- Also keep in mind the length of your video. Keep them short, about 60 – 90 seconds. You can give a tip, an insight, create a montage. Inform, educate or entertain, but most importantly have fun. Brand personality shows in your eyes, actions and energy – on camera and off.
- Lastly, you’ll want to upload your content to YouTube, but, don’t forget about Facebook or using Facebook Live so that you’re upfront and personal with your fans and followers. Check these sites too: Vimeo, Daily Motion and Metacafe. And, Instagram and Snapchat? Recent studies show Instagram has 500 million monthly users and Snapchat with a mere 5 billion videos watched in a day.
Time to get into the video game for digital marketing growth?
I hear that as a yes. Start small. Think big.