For the past 9 years I’ve been teaching online marketing tactics. I n all that time one thing has not changed, email marketing still remains the best approach, hands down. Though many of us are addicted to Facebook (including yours truly), email is still, by far, the best way to reach people with your message. If you’re already using email marketing there are ways to do it better (better subject lines; using video in your marketing; autoresponders; doing A/B split testing, and more). If you’re marketing your precious business/effort/non-profit and not using email marketing you’re not using the most effective tool out there.