From https://www.starrynightllc.com

If you’re a business owner, you can answer this question with ease, explaining why they’re better, what makes them stand out, why their people are the best, and so on. You know your value prop like the back of your hand, right? So why is it that when it comes to writing content, businesses end up scared to have the same passion and enthusiasm and write yawn-inducing blogs, emails, website pages and more?
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