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Color is a valuable asset to any brand. It can build awareness for the brand and create impact.

Why is color important?

The human brain is wired to remember things in very specific ways. If you have ever witnessed a car accident and had to provide a report to a police officer, you likely said something like “The red car hit the blue van”. That is because our brains are programmed to remember colors and shapes first – thus the saying a picture is worth a thousand words.

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